About Us

change management leader Rocky de Luna

I've been in your shoes,
struggling with
ineffective change management
that promises much but delivers little.

At 10X Forward, we started to redefine what it means to guide companies like yours
through change effectively.

We Understand Your Challenges

We know firsthand how frustrating it can be to invest in costly, prolonged change management solutions that promise the world but fail to deliver. Many organizations are left to deal with the aftermath of unfinished plans and unmet expectations, often feeling abandoned when they need support the most. That’s why we are committed to a different kind of service—one that truly understands the stakes and is dedicated to your success.

Authority in Change Management

With over two decades of experience helping startups to multinationals, we‘ve seen nearly every scenario and challenge imaginable in change management. Our approach is built on this vast experience and is tailored to meet the unique needs of each client. By focusing on practical, effective strategies, we work to see that change is not just managed but embraced as a powerful driver for business success.

Your Success is Our Goal

Our goal is to see your team not just survive change but thrive through it, transforming potential disruptions into opportunities for growth and competitive advantage. By partnering with us, you will gain not just a consultant but a dedicated ally who is focused on making sure that your change initiatives are successful and sustainable. 

Rocky de Luna, Founder and Change Leader

Curious about my professional adventures? Check out my LinkedIn!